The Real Estate Recruiting Blog

The best real estate recruiting content and research

Demystifying the “How Many Agents” Question

Demystifying the “How Many Agents” Question

Robert Dodd | May 23 2023

Pros and Cons of Facebook, Google, YouTube, TikTok, and LinkedIn Ads

Our beginner’s guide covers the pros and cons of Facebook, Google, YouTube, TikTok, and LinkedIn Ads to help you make an informed decision.

Robert Dodd | April 24 2023

Research Report: Why You Should Always Be Recruiting

XL Technologies has developed a comprehensive research report titled “Always Be Recruiting” to help address the difficulty of finding top real estate agents to join your team

Robert Dodd | April 16 2023

Recruitment and Retention Strategies for Modern Real Estate Brokerages

Improve Your Real Estate Brokerage’s Success with Modern Recruitment and Retention Strategies

Robert Dodd | April 4 2023

Unlocking the Power of AI in Real Estate

The real estate industry faces unprecedented challenges due to significant changes, including reduced transactions in residential markets, rising office vacancies, and the potential impact of AI on the profession.

Robert Dodd | March 3 2023

Top 5 Reasons Your Brokerage Should be Advertising and Not Recruiting

If you’re looking to grow your real estate brokerage, the quality and quantity of your agents are critical to your success. But how do you attract and retain top talent?

Robert Dodd | January 2 2023

Case Study: Realty Executives Home Towne

XL Technologies helps a well-established brokerage franchise create an omnipresence ad campaign to increase visibility into its brand in Michigan.

Robert Dodd | November 3 2020

Case Study: NAI Northern California

See how we created a multi-channel recruiting campaign using LinkedIn’s Sponsored InMail, Facebook, and traditional email marketing to target Bay Area real estate professionals

Robert Dodd | February 22 2020

Case Study: Alta Realty Group

XL Technologies helps discount broker develop their brand and recruit residential agents in California.

Robert Dodd | August 20 2019