Monthly Archives: March 2024

PREMIERE Group Recruiting Campaign

Case Study: PREMIERE Group at Real Broker LLC

Revolutionizing Real Estate Recruiting: The PREMIERE Group Story

PREMIERE Group at Real Broker LLC has recently engaged with us to help them redefine their recruiting process, setting a new benchmark for agent growth and team expansion. This engagement marked a significant milestone in recruitment and building a top team. It showcased the remarkable achievements possible when two industry leaders work together.

Unleashing a New Era of Recruiting Excellence

Dave Keener, the visionary leader of PREMIERE Group, recognized the need for a transformative approach to recruiting new agents. He turned to XL Technologies’ digital marketing and recruiting innovation expertise. Together, we embarked on a mission to revolutionize the real estate recruiting process and significantly grow PREMIERE Group’s agent count.

Transformative Strategies for Unmatched Growth

As with each of our projects, we started with in-depth research and analysis of their brand and current recruiting strategy. This included evaluating the competition and reviewing past recruiting efforts, their culture, and their brand presence.

Once that was completed, we created a detailed SWOT analysis to uncover what set them apart from other large teams and identify the weaknesses that could be improved and potential threats to their success.

From there, we created the persona of an agent who would be a perfect fit. This allows our copywriters to make sure they are communicating PREMIERE Group’s unique selling proposition correctly to the target agent audience.

The next step was to tackle their recruitment website, giving it a stunning makeover that resonated with potential recruits and optimizing it for conversions.

This included building a custom interactive map showing all the states in the US where they had a presence and showcasing the team leaders and agents in each state.

PREMIERE Group interactive map

Then, we launched precision-targeted Facebook and Instagram campaigns, capturing the attention of top talent with compelling visuals and messaging.

PREMIERE Group Recruiting Campaign

Our strategic cold email campaigns also started conversations that mattered, while our eye-catching banner ads ensured PREMIERE Group’s visibility across the digital landscape.

PREMIERE Group Recruiting Campaign

Engaging text message sequences kept potential recruits engaged and nurtured, and we assigned them our top-tier recruiting appointment setter to streamline their recruitment process.

Moreover, we granted exclusive access to our cutting-edge AgentHire CRM, facilitating seamless collaboration, management, and transparency.

“Everything you and your team did was very well done, and I was super impressed with the campaign. You have done your homework and really worked to understand who we are and what makes us unique. I have worked with many marketing agencies; you guys are second to none. You know the industry, recruiting, and how to get results. Outstanding job!.”

Dave Keener-CEO of PREMERE Group

Achieving Spectacular Results

The outcome of our collaboration exceeded expectations.

We generated 52 leads, set 22 calls with qualified agents, and achieved a cost per qualified lead of just $59 in the first 30 days.

These results exemplify the success of our innovative strategic approach and underscore our effectiveness in real estate recruiting and agent growth.

52

Agent leads in the
first 30 days

22

Calls set with interested
agent prospects

$59

Cost per prequalified lead
from campaigns

Elevating Your Recruiting Game

This success story is a blueprint for any real estate team or brokerage looking to increase its agent count and expand its brokerage.

XL Technologies and PREMIERE Group have demonstrated that elevating the recruiting process is possible and achievable with the right strategies and collaboration.

Are you ready to redefine your recruiting approach and propel your brokerage to new heights?

Let us help you achieve the agent growth you are looking for.

Ready to be our next success story?

Village Realty Recruiting Case Study

Case Study: Village Realty.

How XL Technologies helped Village Realty recruit experienced residential real estate agents in Illinois and Indiana.

As a real estate agent recruiting leader, XL Technologies’ marketing team helped this established, traditional brokerage grow its agent roster by installing its Agent Acquisition Framework with a dedicated recruiting appointment setter.

Services Included:

Desktop and mobile recruiting websiteFacebook advertising
CopywritingText messaging campaigns and lead nurturing
Display advertisingLong-tail nurturing campaigns
Email marketingOngoing campaign management and reporting
Graphic DesignDedicated Appointment Setter


Challenge:­­­

Village Realty was looking to solve a recruiting challenge they were having. They tried more traditional methods, but nothing worked. They used cold callers, but the show-up rates from the appointments were less than 20%.

Additionally, the quality of those agents that did show up was not good. In fact, many of the agents they spoke to were either unlicensed or did not even know that the call was about recruiting. Others were not geographically located in the markets they served.

Overall, the results they were getting were terrible, and they needed a different approach.

Solution:

After an initial discovery session with key decision-makers, we determined the ideal audience, geographic territories, and messaging for an aggressive omnichannel ad campaign spanning multiple platforms.

Next, we conducted a detailed SWOT analysis to determine the unique value proposition for Village Realty.

Village Realty SWOT Analysis


Once we defined the targeting and USP, the project’s second phase was to develop a custom recruiting website that communicated the Village Realty value proposition and positioned them as experienced leaders in the target markets.

We created a series of wireframe mockups to define how the information would be organized and communicated to the target agents.

Village Realty Wireframe

After we completed the mockups, our copywriters began crafting the copy that told the story of Village Realty to the target audience.

We collected the client’s feedback and completed all the changes. At that point, the copy and wireframe were combined and handed to our graphic designers and development team to create the first generation of the recruiting website.

At this point, we had a clearly defined website to support the brand’s messaging, and the team moved on to the digital advertising campaign. We decided to start with an aggressive email outreach campaign followed by an equally aggressive Facebook ad campaign to introduce the target agents in the market to the Village Realty value proposition.

The recruiting campaign included:

Creative development of all campaign assets, including graphic design and copywriting.Custom integration of the recruiting website directly into our Agent Hire CRM platform.
Email marketing campaigns utilizing XL Technologies’ proprietary database of real estate professionals segmented to the market areas where Village Realty was looking to grow its market share.Developed audiences using Facebook’s interest level categories and XL Technologies’ proprietary database of real estate professionals to build a custom target audience.
Created three top-funnel ad campaigns and over 20 ads to target the audience with varied messaging and creativity to keep the campaigns from going stale and performing efficiently.Created a series of graphical display ads targeted at a custom cold top-funnel audience using the Adroll platform.
Created a multi-step email sequence targeted at a cold audience to drive interest in the brand.We created a series of advertisements retargeting, recruiting website visitors who previously expressed interest in Village Realty but did not convert.
We implemented a comprehensive follow-up nurturing strategy with responses to all leads within five minutes of submission via email and text messaging.Assigned a dedicated appointment setter to pre-qualify all leads and book only the best leads on the brokers’ calendar.
Implemented a long-tail text messaging follow-up strategy for any leads that were not ready to join.Built up an ever-expanding candidate pipeline so the new agents could be nurtured and brought on board when ready to move.
Continuous campaign management, optimization, and reporting. Which included monthly summary reports regarding campaign KPIs that were reviewed with management.

Carrie Sekulic

We have tried many different recruiting methods over the years, but working with the team at XL Technologies has been the best investment we have made and the only thing that has worked. I actually speak to agents who are interested and ready to move now. Amazing!

Carrie Sekulich – Director of Recruiting


The Results:

Installing our Agent Acquisition System attracted over 28 leads in the first 30 days, allowing Village Realty to hire over 6 agents and build up a pipeline of 11 quality agents who will be ready to come on board in the next 30 days.

28

Agent leads generated in the first 30 days

$46

Cost per lead generated from campaigns

6

Agents hired in the first 30 days of campaign launch

11

Agents in pipeline are ready to join in the next 30 days.


Ready to start growing your brokerage with the same strategies?

Contact us today and start growing your agent roster


CENTURY 21 Atwood

Case Study: CENTURY 21 Atwood

In an industry where the competition for top talent never sleeps, recruiting real estate agents is no small feat. This is the story of how XL Technologies, a leader in innovative real estate recruiting solutions, joined forces with CENTURY 21 Atwood, aiming to revolutionize its agent recruitment strategy in Minnesota. The result? A cutting-edge campaign has set a new standard for recruiting real estate agents.

What we created: The assets that were developed to launch a successful recruiting campaign

Campaign conceptualization and development
Ad copywriting and design
Strategic consulting
Audience development
Content creation
Messaging strategy
Web design and development
Brand research

The Challenge: Standing Out in a Crowded Market

CENTURY 21 Atwood, known for its exceptional service and market knowledge, faced a common yet daunting challenge: attracting the best real estate agents in a highly competitive market. The goal was clear: attracting talent and drawing in the best by making a memorable impression.

Enter XL Technologies with our expert team of recruiting consultants and a proven track record of building brokerages through strategic recruiting. The collaboration was about meeting expectations and exceeding them, crafting a campaign that would make CENTURY 21 Atwood the brokerage every agent in Minnesota wanted to be a part of.

The Strategy: A Comprehensive Approach to Agent Recruitment

Crafting a Unique Identity

The first step was to create a beautifully designed, custom-recruiting website. This digital home highlighted CENTURY 21 Atwood’s values and successes and showcased the unparalleled support and opportunities agents could expect.

This website served as the campaign’s cornerstone, reflecting the professionalism and innovation at the heart of CENTURY 21 Atwood’s ethos.

Recruiting Website for CENTURY 21 Atwood
Recruiting Banner ad Campaign for CENTURY 21 Atwood
Facebook and Instagram ad Campaigns for CENTURY 21 Atwood

Engaging Potential Recruits on Multiple Fronts

Understanding that modern agents are everywhere, XL Technologies implemented an omnipresent agent attraction recruiting campaign, leveraging their proprietary Agent Acquisition Framework. This multi-faceted approach included:

  • Multiple top funnels and retargeting campaigns on Facebook and Instagram, ensuring CENTURY 21 Atwood remained top of mind for potential recruits.
  • Cold email outreach campaigns that cut through the noise, delivering personalized messages directly to prospective agents.
  • Banner display ads that kept the CENTURY 21 Atwood brand visible across the web.
  • Long tail text message nurturing campaigns that built relationships and kept potential recruits engaged in their decision-making process.
  • A dedicated recruiting appointment setter, streamlining scheduling meetings with interested agents.

Fully integrated with the AgentHire CRM platform, every aspect of the campaign worked in harmony, creating a seamless and impactful recruiting experience.

Agent Recruiting with Agent Hire CRM

The Results: A New Era for CENTURY 21 Atwood

The collaboration between XL Technologies and CENTURY 21 Atwood has met and surpassed expectations, establishing a new benchmark in real estate recruiting. The campaign has already begun to attract the best agents in Minnesota, thanks to its innovative approach and the solid foundation of support it promises.

Take Your Real Estate Recruiting to the Next Level

Are you ready to transform your real estate brokerage’s recruiting efforts? Discover what XL Technologies’ recruiting solutions can do for you. With our expertise and your vision, the possibilities are endless.

Book a call today, and let’s start building your future, one top agent at a time.