XL Technologies used a strategic recruiting approach to expand the team of residential agents at Aweigh Real Estate, a Virginia Beach-based brokerage.
Services Included:
| Meta and LinkedIn advertising campaigns | Display advertising |
| Long-tail follow-up campaigns | Text messaging campaigns and lead nurturing |
| Email marketing campaigns | Appointment booking and calendar management |
| Strategic consulting | Ongoing campaign management |
| Custom video production | Dedicated Appointment Setter |
Challenge:
Aweigh Real Estate wanted to grow its brokerage beyond what cold calling and referrals could achieve. It turned to XL Technologies to create and execute an omnichannel advertising strategy that would drive aggressive growth by increasing brand visibility and reaching every real estate agent in its target market.
Solution:
After an initial discovery session with key decision-makers, we determined the ideal audience, geographic territories, and messaging for an aggressive omnichannel outreach campaign.
The recruiting Advertising campaign included:
| Email Outreach: Launched an aggressive email campaign to target agents in the market. | Meta Advertising: Created ad campaigns to introduce Aweigh Real Estate to a broad audience of agents. |
| Creative Development: Produced all campaign assets, including graphic design and copy | Website Development: Integrated the recruiting website directly with the AgentHire recruiting CRM system. |
| Audience Targeting: Leveraged XL Technologies’ proprietary database and Facebook’s interest categories to build targeted audiences. | Adroll Display Ads: Ran display ads targeting a warm audience with varied messaging. |
| Multi-Step Email Sequence: Created a sequence of emails to engage a cold audience. | Retargeting Ads: Targeted agents who previously showed interest but had not yet converted. |
| Follow-Up Strategy: Responded to all leads via email and text within five minutes, with a dedicated recruiting specialist managing pre-qualification and calendar bookings. | Long-Tail Follow-Up: Used text messaging for ongoing engagement with leads not ready to join. |
| Ongoing Optimization: Provided continuous campaign management, monthly performance reports, and strategy adjustments. |
Partnering with XL Technologies has been a game-changer for our business. From the very beginning, they have gone above and beyond, exceeding every expectation we had. They don’t just promise results—they deliver them and then some. Within just the first two weeks of going live, we’ve already had five booked appointments in one week and made two successful hires.
Kenny Letner – Broker Aweigh Real Estate
The Results:
This omnichannel campaign, coupled with pinpoint agent targeting, follow-up, and prospect booking, helped Aweigh Real Estate hire two new agents within the first two weeks of starting the campaign:
44
Direct Recruiting Leads from interested agents
82%
Contact rate
10+
Agents Hired
Ready to start growing your brokerage with the same strategies?
Contact us today and start growing your agent roster.
