In the fast-paced world of real estate, agent recruitment is essential to brokerage growth. RE/MAX The Collective Agency, led by Ben Lang, partnered with XL Technologies to implement a comprehensive, omnichannel recruitment campaign designed to increase visibility, attract agents, and fill their hiring pipeline. This case study explores the strategies used and the measurable outcomes that followed.
The Challenge
RE/MAX The Collective Agency sought to strengthen its recruiting efforts to move beyond traditional cold calling and passive referrals. They needed a modern, scalable solution that could increase brand visibility and drive engagement with agents in their target market.
The Solution
XL Technologies deployed its proprietary Agent Acquisition Framework, a multi-faceted, data-driven system for agent recruitment. The approach combined creative development, targeted advertising, and efficient follow-up processes. Key elements of the campaign included:
Campaign Included:
| High-Converting Recruiting Website A purpose-built website was developed to capture agent interest and encourage inquiries. The site was designed to highlight RE/MAX’s unique value proposition and streamline the conversion process. | Email Outreach Personalized email campaigns were launched to directly engage potential recruits, fostering interest and driving traffic to the website. |
| Meta Advertising Strategic ad campaigns were created on Facebook and Instagram to maximize visibility and engagement with high-potential agents. | Creative Development Custom ad creatives and marketing materials were developed to align with the needs and interests of target agents, increasing the likelihood of engagement. |
| AgentHire CRM Integration By integrating with AgentHire CRM, RE/MAX’s lead tracking and follow-up processes were streamlined, allowing for timely, automated follow-ups. | Precision Audience Targeting Using proprietary datasets and Facebook’s interest-based categories, we ensured that RE/MAX’s message was seen by the most relevant agent audiences. |
| Adroll Display Ads Display ads were launched to maintain visibility and re-engage agents who had visited the website but had not converted. | Multi-Step Email Sequences Nurture sequences were implemented to build trust and maintain engagement with undecided agents. |
| Retargeting Ads Tailored retargeting ads were used to re-engage potential agents who’d previously shown interest but had not yet converted. | Speedy Follow-Up Every lead was followed up with within 5 minutes, ensuring engagement occurred while agent interest was at its highest. |
| Ongoing Follow-Up A consistent, multi-touch approach was employed to maintain engagement with leads over time. | Dedicated Appointment Setter A dedicated appointment setter pre-qualified, followed up, and scheduled calls with interested agents, freeing up time for internal team members to focus on interviews. |
We’re thrilled with the initial success of this campaign. The results exceeded our expectations, and it’s exciting to see the momentum building with a strong pipeline of future agents. The professionalism and precision XL Technologies brought to the process made a significant impact on our brand visibility and recruitment strategy.
Ben Lang – Broker RE/MAX The Collective Agency
Results:
The results of the campaign speak to the power of XL Technologies’ omnichannel approach. In just 30 days, RE/MAX The Collective Agency achieved the following key results:
25
Direct Recruiting Leads from interested agents
42%
Call Set Rate
2+
Agents Hired
Impact on Brand Visibility:
Beyond the measurable recruitment results, the campaign significantly increased brand visibility for RE/MAX The Collective Agency. The omnichannel advertising strategy ensured that agents in the market consistently saw the brokerage’s messaging, helping to build familiarity and trust.
Conclusion
This campaign demonstrates how a strategic, omnichannel approach to agent recruitment can deliver meaningful results in a short timeframe. By leveraging XL Technologies’ Agent Acquisition Framework, RE/MAX The Collective Agency not only grew its agent roster but also elevated its brand presence in the market.
If your brokerage is ready to attract top-tier agents and establish a sustainable recruitment pipeline, contact XL Technologies today to explore how our proven strategies can support your growth goals.
Ready to start growing your brokerage with the same strategies?
Contact us today and start growing your agent roster.
