Tag Archives: Retention

PREMIERE Group Recruiting Campaign

Case Study: PREMIERE Group at Real Broker LLC

Revolutionizing Real Estate Recruiting: The PREMIERE Group Story

PREMIERE Group at Real Broker LLC has recently engaged with us to help them redefine their recruiting process, setting a new benchmark for agent growth and team expansion. This engagement marked a significant milestone in recruitment and building a top team. It showcased the remarkable achievements possible when two industry leaders work together.

Unleashing a New Era of Recruiting Excellence

Dave Keener, the visionary leader of PREMIERE Group, recognized the need for a transformative approach to recruiting new agents. He turned to XL Technologies’ digital marketing and recruiting innovation expertise. Together, we embarked on a mission to revolutionize the real estate recruiting process and significantly grow PREMIERE Group’s agent count.

Transformative Strategies for Unmatched Growth

As with each of our projects, we started with in-depth research and analysis of their brand and current recruiting strategy. This included evaluating the competition and reviewing past recruiting efforts, their culture, and their brand presence.

Once that was completed, we created a detailed SWOT analysis to uncover what set them apart from other large teams and identify the weaknesses that could be improved and potential threats to their success.

From there, we created the persona of an agent who would be a perfect fit. This allows our copywriters to make sure they are communicating PREMIERE Group’s unique selling proposition correctly to the target agent audience.

The next step was to tackle their recruitment website, giving it a stunning makeover that resonated with potential recruits and optimizing it for conversions.

This included building a custom interactive map showing all the states in the US where they had a presence and showcasing the team leaders and agents in each state.

PREMIERE Group interactive map

Then, we launched precision-targeted Facebook and Instagram campaigns, capturing the attention of top talent with compelling visuals and messaging.

PREMIERE Group Recruiting Campaign

Our strategic cold email campaigns also started conversations that mattered, while our eye-catching banner ads ensured PREMIERE Group’s visibility across the digital landscape.

PREMIERE Group Recruiting Campaign

Engaging text message sequences kept potential recruits engaged and nurtured, and we assigned them our top-tier recruiting appointment setter to streamline their recruitment process.

Moreover, we granted exclusive access to our cutting-edge AgentHire CRM, facilitating seamless collaboration, management, and transparency.

“Everything you and your team did was very well done, and I was super impressed with the campaign. You have done your homework and really worked to understand who we are and what makes us unique. I have worked with many marketing agencies; you guys are second to none. You know the industry, recruiting, and how to get results. Outstanding job!.”

Dave Keener-CEO of PREMERE Group

Achieving Spectacular Results

The outcome of our collaboration exceeded expectations.

We generated 52 leads, set 22 calls with qualified agents, and achieved a cost per qualified lead of just $59 in the first 30 days.

These results exemplify the success of our innovative strategic approach and underscore our effectiveness in real estate recruiting and agent growth.

52

Agent leads in the
first 30 days

22

Calls set with interested
agent prospects

$59

Cost per prequalified lead
from campaigns

Elevating Your Recruiting Game

This success story is a blueprint for any real estate team or brokerage looking to increase its agent count and expand its brokerage.

XL Technologies and PREMIERE Group have demonstrated that elevating the recruiting process is possible and achievable with the right strategies and collaboration.

Are you ready to redefine your recruiting approach and propel your brokerage to new heights?

Let us help you achieve the agent growth you are looking for.

Ready to be our next success story?

Demystifying the “How Many Agents” Question

Introduction:

In the realm of real estate recruiting and advertising, brokers often approach ad agencies and marketing experts with a burning question: “How many agents will I be able to hire?” While it may seem like a straightforward inquiry, the truth is that the answer is far from simple. In this blog post, we will delve into the intricacies of real estate advertising campaigns and explore the multitude of factors that influence recruitment success. By understanding the complexity behind this common question, brokers can gain valuable insights into setting realistic expectations for their recruiting endeavors.

The Simplistic Question and its Limitations:

Many individuals unfamiliar with the intricacies of social media advertising expect direct and specific answers to seemingly simple questions. However, the reality is that real estate recruiting campaigns encompass numerous variables, making it impossible to provide a one-size-fits-all response. For instance, questions like “What’s a good starting budget?” or “How many agents will I get if we spend $30 per day?” depend on a myriad of factors, including the effectiveness of the ad, compensation models, website performance, competitive landscape, and more.

Understanding the Meta Ad Auction:

Meta, the company behind Facebook and Instagram, is one of the leading platforms for real estate advertising.  Meta employs an ad auction system to determine the optimal ad to display to users at a given time. The winner of this auction is selected based on various factors, such as bid, objective (leads, traffic, reach), and ad quality. Therefore, the success of a recruiting advertising campaign depends not only on the budget but also on the overall performance of the campaign, which is dictated by the following factors:

  • Audience size: The size and demographics of your target audience affect the potential pool of agents you can reach and attract.  There are fewer agents looking to consider changing brokerages in a pool of 3,000 agents than there are in a pool of 300,000 agents.  The larger the pool, the greater the opportunity for the Facebook algorithm to optimize for your expected result.
  • Ad copy: The quality, messaging, and relevance of your recruiting ad copy impact its ability to resonate with potential recruits.
  • Creative assets and resources: The availability of compelling visuals, videos, and other creative assets can significantly enhance the performance of your ads and is the key determining factor in getting the user to stop scrolling and engage with your advertisement.
  • Tracking mechanisms: The utilization of tools such as the Meta pixel, event tracking, and the Meta conversions API allows for accurate tracking and measurement of campaign performance.  These all feed into the Meta algorithm to optimize your campaign performance.

The Multitude of Factors at Play:

Beyond the direct Meta platform factors, there are a number of external factors that also impact your recruiting efforts.  To gain a comprehensive understanding of the outcomes and expectations of a real estate recruiting advertising campaign, it is crucial to consider the following key elements that can significantly impact your recruiting efforts including:

  • Compensation plan: The attractiveness and competitiveness of your brokerage’s compensation plan can influence the number and caliber of agents you can attract.
  • Training provided: The quality and comprehensiveness of the training programs offered to agents contribute to not only their desire to consider you as a destination brokerage but also their success with you and your retention rate of the agents.
  • Brand reputation: A strong brand reputation in the real estate industry can be a significant driver of agent interest and recruitment.  If a potential agent recruit has no knowledge of your brokerage, then they are much less likely to even consider inquiring.
  • Digital Identity: How an agent perceives your brokerage when searching online.  This includes social media sites such as Facebook, Instagram, and TikTok.  It includes reviews that both agents and buyers and sellers have left for your brokerage on platforms such as Google and also includes your recruiting website.
  • Recruiting Website Effectiveness: The functionality, design, and user experience of your recruiting website play a crucial role in communicating your brokerage’s value proposition to potential agents and in converting prospects into actual appointments on your calendar.
  • Available budget: The financial resources allocated to the recruiting campaign dictate how many agents can be reached in your audience and how frequently you will be able to target those individuals.
  • Competitive landscape: The level of competition within your local market can influence the effectiveness of your recruitment efforts.
  • Seasonality: More agents tend to reevaluate their choice of brokerage leading into the end of the calendar year and at the start of the new year as they take stock of their effectiveness for that year. 
  • Commitment to recruiting: The duration and consistency of your recruiting efforts can influence the long-term success of your recruiting campaigns.  Recruiting real estate agents for your brokerage is a process that occurs over months and years of time.

The Nuanced Nature of Expectations:

Given the multitude of factors outlined above, it becomes evident that expectations regarding real estate recruiting cannot be uniform or predictable. Each brokerage and advertising campaign possesses its unique combination of circumstances and resources, making it impossible to provide concrete numbers or guarantees. Real estate recruiting is a nuanced endeavor that requires careful consideration of context and all of the variables outlined.

Work with an expert partner:

Navigating the complexities of real estate recruiting and advertising campaigns can be a daunting task for brokers. Understanding that there is no one-size-fits-all answer to the question of “How many agents will I be able to hire?” is the first step towards setting realistic expectations. By acknowledging the numerous factors that influence recruitment success, brokers can approach their recruiting campaigns with a more informed perspective.

While the intricacies of real estate advertising may seem overwhelming, seeking assistance from an expert recruiting firm can make a significant difference. Here at XL Technologies, we specialize in helping brokerages streamline their recruiting efforts and maximize their advertising investments. With our in-depth knowledge of the real estate industry and expertise in digital marketing, we can provide valuable insights, tailored strategies, and comprehensive solutions to help brokers attract top-tier agents. By partnering with us as your recruiting partner, you will gain a competitive edge in the ever-evolving real estate recruiting space.

Final Thoughts:

In conclusion, real estate recruiting and advertising are multifaceted endeavors that require careful consideration of various factors. While there may not be a definitive answer to the question of “How many agents will I be able to hire?” understanding the complexities involved and seeking assistance from professionals can significantly enhance recruitment outcomes. Embracing the nuanced nature of real estate recruiting and leveraging expert resources will empower brokers to make informed decisions, optimize their campaigns, and ultimately build a thriving brokerage.

The Power of Recruitment and Retention in Modern Real Estate Brokerages

Recruitment and Retention Strategies for Modern Real Estate Brokerages

Improve Your Real Estate Brokerage’s Success with Modern Recruitment and Retention Strategies

As the real estate industry evolves, so do the ways in which brokerages recruit and retain agents. Traditional methods of tackling these ideas may no longer be effective due to the emergence of a new generation of young, educated, and ambitious agents who seek more than the standard tools, training, and support from their brokerage. Today’s real estate agent is an entrepreneur seeking a brokerage that can foster an atmosphere of success and retain them with a culture that aligns with their values.

A recent article in Fast Company stated that culture has become more important to millennial workers with nine in ten saying it is “extremely important” for them to have nurturing culture at work.

Brokers frequently regard recruitment as their most significant goal, yet often do not have a dedicated focus on it. Many tend to recruit only when they have time or have lost agents. Their approach to outbound marketing initiatives is often too generic to appeal to modern agents, and they fail to distinguish themselves from other brokerages in their market. They don’t even establish a profile of their ideal agent, taking a “Spray and Pray” approach to recruit, which involves sending out mass messages via text or email without any real strategy.

The Push vs. Pull Approach

Brokerages must understand that recruitment and retention are equally crucial to their success. Instead of pushing their message out to every agent in the market, they should focus on building a strong, loyal, and productive team of the type of agent they are looking to attract. To do this, brokers must know who their ideal agent is and how much the lifetime value of that agent is worth before embarking on any recruiting outreach.

Brokers need a dedicated recruitment and retention strategy with a clear and well-defined process that outlines the steps that should be taken to attract, train, and retain the best agents in their market.

There is also a need for a shift in the verbiage used in the traditional brokerage model. Expressions such as “attraction,” “investing in,” and “talent” or partnering with are more professional, modern, and appealing to the modern-day agent. This language change can help brokerages better connect with agents and convey a sense of partnership rather than ownership.

Do you Speak Their Language?

Most recruiting materials fail to convey recognition, respect, and a sense of partnership. They don’t speak the language of modern agents, even though the agent is the prime customer. Brokerages need to elevate their messaging, separate themselves from their competition, and move their target agents to action with value-based messaging to attract a steady stream of quality agents. To do this, brokerages must take an omnichannel approach, with targeted advertising campaigns, social media marketing, display advertising, and email campaigns that communicate value over features.

In fact, a recent survey of hundreds of agents in the United States and Canada, conducted by RE/MAX, found that a positive brokerage reputation is one of the driving forces behind an agent’s decision to join any particular brokerage. Therefore, it’s critical for Brokers to establish themselves as leaders in the market.

Stop Yelling Into an Empty Room.

Providing competitive compensation plans, tools, and resources for success is one of the critical factors in attracting and retaining top real estate agents. However, if a prospective agent never gets that message, it’s like yelling into an empty room; nobody will hear you. Therefore, brokerages should invest more in omnipresence advertising and marketing to keep their message in front of the agents in their markets. This allows them to maintain top-of-mind awareness, so when agents are ready to make a change, they are drawn to the messaging and take the desired action to reach out and start a conversation.

Developing an Omnipresence?

Some way to develop omnipresence is to:

  • Define who your ideal agent is and what their lifetime value is.
  • Develop clear, concise messaging that focuses on value, not features.
  • Advertise that value on multiple platforms, so keep your message in front of your target agents.
  • Automate the process to nurture agents from the initial consideration stage to onboarding.
  • Conduct surveys of your current agents to understand why they joined you and what makes them stay with you.

Look in the Mirror.

Remember that most brokerage owners are not great at objectively evaluating themselves. Therefore, it’s best to leverage a marketing and advertising firm specializing in developing and executing omnipresence advertising campaigns. For instance, when we work with our clients, the first thing we do is conduct a series of interviews with leadership and develop an objective SWOT analysis before any messaging is developed.

SWOT Analysis

This initial research is critical to ensuring the messaging and value are clearly defined. Next, we help them determine the ideal agent they want to attract. This is done through a series of exercises and analysis of their current roster. Once we have our perfect target agent to communicate with, we look at the competitive landscape. This involves researching what each competitor in the market is doing to attract and retain agents. From there, we decide on the target platforms best suited to reach their ideal agent avatar. After completing all the research, we start designing a strategy to communicate our client’s value. This often requires a complete overhaul of all massaging and outreach strategies to pull in the targeted agents. This can include social media advertising, retargeting campaign, and developing a dedicated recruiting website so prospective agents can investigate the positive impact of making the switch. It’s important to remember that having one page on your current consumer-facing site with a list of bullets and a form is not enough. The copy and imagery on the page need to convey value, not features. Copy needs to be structured to highlight how the agent’s 0life will improve by making a change. It must logically walk them through the broker’s value proposition so they want to contact you and learn more.

In conclusion,

Modern brokerages need to develop a solid recruitment and retention strategy that aligns with the values and expectations of today’s real estate agents. To attract and retain top talent, brokerages must focus on building a culture of success, speak the language of modern agents, and use value-based messaging to differentiate themselves from their competition. Investing in advertising and marketing campaigns that communicate the brokerage’s unique value proposition can help keep their message in front of their target agents and foster a sense of partnership, resulting in a steady stream of quality agents who will drive the brokerage’s success.

Top 5 Reasons Your Brokerage Should be Advertising and Not Recruiting

Top 5 Reasons Your Brokerage Should be Advertising and Not Recruiting

If you’re looking to grow your real estate brokerage, the quality and quantity of your agents are critical to your success. But how do you attract and retain top talent?

While recruiting has been the traditional method, there’s a smarter way to fill your pipeline with the best agents – advertising.

Top 5 Reasons Your Brokerage Should be Advertising and Not Recruiting

In this download, you will learn the following:

Why cold outreach is inefficient

Cold outreach, such as direct mail, email campaigns, or phone calls, can be time-consuming and ineffective.

Advertising is less intrusive

Recruiting can be intrusive and even off-putting for potential agents.

Build trust with an omnipresent brand

Advertising allows you to build a strong, omnipresent brand that potential agents can trust and recognize.

Showcase your company’s culture.

Advertising allows you to showcase your company’s culture and values, which can be a significant factor in attracting and retaining top talent.

Boost agent loyalty and retention.

Advertising can help you retain your top-performing agents by creating a strong sense of loyalty to your brand.

Claim your FREE download

If you’re ready to take your real estate brokerage to the next level, consider advertising instead of traditional recruiting methods. By leveraging the power of advertising, you can attract top talent, build a strong brand, and retain your best agents for years to come.

Case Study: Realty Executives Home Towne

How XL Technologies helped Realty Executives Home Towne Increase Brand Visibility in their Markets

XL Technologies helps a well-established brokerage franchise create an omnipresence ad campaign to increase visibility into its brand in Michigan.

As a leader in real estate agent recruiting, XL Technologies’ marketing team helped this 55-year-old brokerage increase its visibility to all area agents via an omnichannel advertising
campaign and targeted follow-up nurturing and appointment-setting campaigns.

The challenge

Realty Executives Home Towne was looking to execute a comprehensive omnichannel advertising campaign strategy to saturate the area with their brand and messaging. Although part of the Realty Executives’ corporate brand, they did not feel that their specific value proposition was being represented in the markets they served. Additionally, there was increasing competition in their markets, and they needed a comprehensive solution that kept their brand at the forefront of the agent’s mind.

The solution :

After an initial discovery session with key decision-makers, our team spent several weeks researching the markets, understanding the competition, and reviewing the corporation’s recruiting collateral to develop a plan of attack. From there, we determined the ideal audience, geographic territories, and messaging for an aggressive omnichannel outreach campaign.


Once we defined the targeting, the project’s second phase was to develop a recruiting website consistent with the Realty Executives corporate brand and adhere to the branding guidelines set forth by Realty Executives. Since Realty Executives Home Towne already has strong branding, our team was tasked with communicating Realty Executives Home Towne’s value proposition, positioning them as experienced leaders in the target markets, and maintaining brand consistency across all campaign assets.

We started by creating a series of wireframe mockups to define how the information would be organized and communicated to the target agents. Then we did an in-depth review of all existing branding and style documents to ensure we maintained consistent branding and messaging.

The advertising campaign included the following:

Creative development of all campaign assets, including graphic design and copywriting, to support Facebook, Instagram, LinkedIn, and email platforms.Created three top-funnel ad campaigns and over 20 ads to target the audience with varied messaging and creativity to keep the campaigns from going stale and performing at maximum efficiency.
Custom integration of the recruiting website directly into the Realty Executives Home Towne’s scheduling and lead management CRM systems.Created a series of graphical display ads targeted at a custom cold top-funnel audience using the Adroll platform.
Email marketing campaigns utilizing XL Technologies’ proprietary database of real estate professionals segmented to the market areas where Realty Executives Home Towne was looking to grow market share.Created a multi-step email sequence targeted at a cold audience to drive interest in the brand.
Developed targeted audiences using Facebook’s interest level categories, XL Technologies’ proprietary database of real estate professionals, and transaction data pulled from Market View Broker to build custom target audiences.Created a series of advertisements retargeting recruiting website visitors who previously expressed interest in Realty Executives Home Towne but did not convert.
Created a follow-up text message engagement campaign to all agents who received a cold call but did not respondImplemented a comprehensive follow-up strategy with responses to all leads within two minutes of submission via email and text messaging.
Pre-qualified all leads and booked only the qualified leads on the brokers’ online scheduling system.Implemented a long-tail text messaging follow-up strategy for any leads that were not ready to join.

“The XL Technologies team is fantastic. They really worked to understand our unique model in the marketplace. They produced a campaign that aligned with our corporate branding and tailored the messaging perfectly. They were able to target the exact types of agents we were looking for and stayed on top of all the key metrics to ensure we stayed on budget and the ads performed at a very high level. A very impressive team that I highly recommend.

Frank Locricchio, Broker/Owner Realty Executives Home Towne

The results:

This multi-channel approach, coupled with our proprietary database of real estate professionals, attracted over 138 leads within a twelve-month period:

96%

Agents reached
in their geographic
area

90%

Contact rate off
lead inquiries

2.24M

Impressions of the
Realty Executives
Home Towne brand


Ready to start growing your agent brokerage
with the same strategies?

Case Study: Alta Realty Group

How XL Technologies helped Alta Realty Group CA grow its brokerage.

XL Technologies helps discount broker develop their brand and recruit residential agents in California.

As a leader in digital marketing and real estate agent targeting, XL Technologies’ marketing team helped this start-up brokerage develop its brand identity and grow its agent, count through an omnichannel advertising campaign.

The challenge:

Alta Realty Group was looking to develop a unique brand identity for their new 100% commission brokerage model and execute an aggressive growth strategy to recruit real estate agents. Although they saw brand development as a priority, the overall brand strategy was not well executed and had not been seriously thought out. That means it was going to be hard for agents to see the difference between the various brokers in the market and what Alta Realty Group had to offer, which created immense challenges for recruiting quality agents.

The solution:

When the team at Alta Realty first contacted us, they had nothing more than an idea for their brokerage and a sketch on the back of a sheet of paper for a logo they envisioned.

After we had an initial discovery session with the key decision makers, our team worked with them on a strategic vision for the new brand and what they wanted the brand to represent. The key stakeholders communicated to our team that to them, the meaning of Alta was going higher, reaching new heights in your career and upward mobility. They wanted to convey that a new agent could grow their business if they choose to work at Alta Realty Group.”

Once our strategy was outlined and approved, our team got to work. We produced a series of logo designs, with the team at Alta Realty Group finally settling on one they liked.

Once the logo was established, our design team produced a complete branding and identity package to maintain brand consistency. Developing a brand identity involves more than just making a logo design. Research into the company’s values is necessary to collect inspiration from which to draw ideas. Concept sketches are then developed into a visual identity that represents the brand, which consists of not just the logomark but also a complementary color scheme and typography that provide consistency across the entire brand image.

Once the branding was set, the next task was to continue doing extensive user research, which included developing personas based on the target audience. From there, we worked with management to outline the traits of the perfect agent that Alta Realty Group wanted to attract.

Wireframe mock-up and persona development

However, the partners at Alta Realty Group needed more than just a name and a brand voice. They needed a true brand essence and a personality to showcase their vision and separate them from the competing brokers in the area.

Once the branding was agreed upon, the second phase of the project was to develop a recruiting website that communicated the Alta value proposition and positioned them as leaders in the markets they served.

Final recruiting website design

We did this by creating a series of wire-frame mock-ups to define the way the information was going to be organized and communicated to the target agents.

Now that we had a clearly defined brand and a website to support the brand, the team moved on to the digital advertising campaign. It was decided that we would start with an aggressive email outreach campaign followed up by an equally aggressive Facebook ad campaign to introduce the target agents in the market to the newly created brand.

Email campaigns

The advertising campaign included

Creative development of all campaign assets, including graphic design and copywriting.Email campaigns utilizing our proprietary database of real estate professionals segmented to the Orange County market area where Alta Realty Group was looking to grow market share.
Custom integration of the recruiting website directly into the Alta Realty Group lead management system.Developed targeted audiences using Facebook’s interest level categories and XL Technologies’ proprietary database of real estate professionals to develop a custom target audience.

Reporting and measurement

We also provided ongoing campaign management, optimization, and reporting, making adjustments as needed using A/B testing and other techniques.

As part of this, we developed a series of monthly summary reports for campaign evaluation that were automatically delivered to the Alta Realty Group management team.

“XL Tech are experts at real estate recruiting. They really take the time to understand your model and position your brokerage in the market so that agents want to work for you. I could not be happier with the results. Just ask the 316 + agents they helped me attract this year alone. “

Timothy Manno – Lead Recruiter Alta Realty Group CA

The results

This multi-channel approach, coupled with our proprietary database of real estate professionals, attracted over 258 leads allowing Alta Realty to hire over 100 agents
within a 4-month period:

1,008

Direct Recruiting Leads from interested agents

96%

Agents and Brokers reached in their geographic area

4Mil+

Impressions of the Alta Realty brand

Ready to start growing your brokerage
with the same strategies?

How XL Technologies helped North Group Realty Grow their Brokerage.

XL Technologies helps new, upstart brokerage recruit residential brokers in the Carolinas.

As a real estate agent recruiting leader, XL Technologies’ marketing team helped this start-up brokerage grow its agent roster through an omnichannel advertising campaign and targeted follow-up nurturing campaign.

The challenge:

NorthGroup Real Estate was looking to quickly build its agent roster for a new 100% commission brokerage opening in the Carolinas. However, none of the agents in the area knew anything about the NorthGroup brand and value proposition. Since senior management was already familiar with email marketing to advertise to agents, they wanted to start with an email-only approach. However, after meeting with the consulting team at XL Technologies, NorthGroup management decided to let us design and execute a comprehensive omnichannel advertising campaign strategy designed to saturate the area with their brand and messaging. Fast-tracking the exposure of their new brand to every real estate agent in the territories they covered.

The solution:

After an initial discovery session with key decision-makers, we determined the ideal audience, geographic territories, and messaging for an aggressive omnichannel outreach campaign that spanned multiple states.

Once we defined the targeting, the second phase of the project was to develop a recruiting website that communicated the NorthGroup value proposition and positioned them as experienced leaders in the target markets.

We did this by creating a series of wireframe mockups to define how the information was going to be organized and communicated to the target agents.

After we completed the mockups, our copywriters went to work by crafting the copy that told the story of NorthGroup to the target audience.

We collected the client’s feedback and completed all the changes. At that point, the copy and wireframe were combined and handed to our graphic designers and development team to create the first generation of the recruiting website.

At this point, we had a clearly defined website to support the brand’s messaging, and the team moved on to the digital advertising campaign. We decided to start with an aggressive email outreach campaign followed up by an equally aggressive Facebook ad campaign to introduce the target agents in the market to the newly created brand.


The advertising campaign included the following:

Custom integration of the recruiting website directly into the NorthGroup scheduling and lead management systems.Email marketing campaigns utilizing XL Technologies’ proprietary database of real estate professionals segmented to the market areas where NorthGroup Real Estate was looking to grow its market share.
Developed targeted audiences using Facebook’s interest level categories and XL Technologies’ proprietary database of real estate professionals to build a custom target audience.Created three top-funnel ad campaigns and over 20 ads to target the audience with varied messaging and creative to keep the campaigns from going stale and performing at maximum efficiency.
Created three top-funnel ad campaigns and over 20 ads to target the audience with varied messaging and creative to keep the campaigns from going stale and performing at maximum efficiency.Created a series of graphical display ads targeted at a custom cold top-funnel audience using the Adroll platform.
Created a multi-step email sequence targeted at a cold audience to drive interest in the brand.We created a series of advertisements retargeting, recruiting website visitors who previously expressed interest in NorthGroup Real Estate but did not convert.
We implemented a comprehensive follow-up strategy with responses to all leads within five minutes of submission via email and text messaging.We implemented a comprehensive follow-up strategy with responses to all leads within five minutes of submission via email and text messaging.
Pre-qualified all leads and booked only the qualified leads on the brokers’ online scheduling system.
Continuous campaign management, optimization, and reporting. Which included monthly summary reports regarding campaign performance that were reviewed with management.
Implemented a long-tail text messaging follow-up strategy for any leads that were not ready to join

Scott Wilkinson

“XL Tech did an outstanding job. Originally I was a little skeptical, but I followed their lead, and they did not disappoint. Our agent growth has been nothing short of amazing. I highly recommend XL Technologies for any broker, big or small, that wants to grow their agent count fast.”

Scott Wilkinson, Founder/CEO NorthGroup Real Estate

The results:

This multi-channel approach, coupled with our proprietary database of real estate professionals, attracted over 343 leads allowing NorthGroup to hire over 130 agents within a five-month period at an average cost per lead of $35.39.

586

Agent leads at an
average cost per
lead of $35.39

88%

Contact rate off
lead inquiries

252

New agents hired in
5 months with 40%
conversion rate


Ready to start growing your agent brokerage?
with the same strategies?

Contact us today and start growing your agent roster

NAI-EVENT-COVER

Case Study: NAI Northern California Event Marketing

XL Technologies raises brand awareness and captures the attention of real estate professionals in the San Francisco Bay Area with targeted event marketing.

As a leader in digital marketing and real estate agent targeting, XL Technologies’ marketing team created a multi-channel event marketing campaign using LinkedIn’s Sponsored InMail, Facebook advertising and traditional email marketing targeting Bay Area licensed real estate professionals, significantly increasing the awareness of the NAI Northern California brand and attendance at the company’s monthly open house events.

The challenge:

NAI Northern California wanted to further establish itself as a leader in the commercial real estate space and raise awareness of its brand, while increasing attendance at its monthly open
house events.


To do this, NAI Northern California needed to target licensed real estate agents in the Bay Area interested in exploring a career in the ultra-competitive Northern California commercial real estate market.

The solution:

After an initial discovery session with key decision-makers, we determined the ideal audience and messaging for an aggressive outreach campaign that spanned multiple channels.

The campaign included the following:

Creative development of all campaign assets including advertising graphic design and copywritingCustom event landing page to communicate the value of the open house event and capture the RSVPs
Integration of the RSVP list into a shared Google spreadsheet so NAI Northern California staff could follow up and confirm attendance.A series of LinkedIn Sponsored InMail campaigns targeting residential and commercial real estate professionals within the San Francisco DMA.
Email marketing campaigns utilizing XL Technologies’ proprietary database of real estate professionals segmented to the San Francisco market area that NAI Northern California serves.Facebook advertising campaigns utilizing both
Facebook’s interest level category targeting and XL Technologies’ proprietary database of real estate professionals to develop a custom target audience.
Custom display ad retargeting campaign via multiple advertising networksOngoing campaign management, optimization, and reporting.

The results:

This multi-channel approach, coupled with our proprietary database of real estate professionals, significantly increased attendance over prior events the company ran on its own, resulting in the following:

359

RSVPs Generated
for the 6 Open
House events

576%

increase in RSVPs
over previous
events

61%

increase in website
visitors


Ready to start growing your agent brokerage
with the same strategies?